Podcasting has become an important part of mass media. It has allowed everyone with a voice, a hobby, or an opinion to have an outlet for mass media consumption. It has not always been so. Traditional radio dominated this type of media for decades, and its staying power even in the age of podcasting is undeniable. The “national” talk radio trend of the last thirty years was a result of people moving away from local radio programs. Think locally, act locally took a back seat. But more people want local programming as evidenced in the spike in low power FM radio stations around the United States. I talk about this trend and what it means for “think locally, act locally” in this Episode of The Brion McClanahan Show.